Torino · The Garavini journey
Torino · The Garavini journey
A story
in motion
A story
in motion
FROM 1899 TO TODAY
FROM 1899 TO TODAY
Follow the thread
Scroll through the story
From the archive, towards new horizons
01 / Forlì → Torino
01 / Forlì → Torino
The journey
begins
The journey
begins
It all begins in Forlì in 1899, when Eusebio Garavini moves to Turin to work at Diatto. There he learns the art of coachbuilding, and before long his craftsmanship begins to stand out
It all begins in Forlì in 1899, when Eusebio Garavini moves to Turin to work at Diatto. There he learns the art of coachbuilding, and before long his craftsmanship begins to stand out
1899
1899
Eusebio Garavini
Eusebio Garavini
02 / Carrozzeria Piemonte
02 / Carrozzeria Piemonte
Giving shape
to a dream
Giving shape
to a dream
In 1908, having learned the coachbuilder’s art in the cradle of Italian automotive design, Eusebio founds Carrozzeria Piemonte and begins to give his dreams the shape of grand touring cars
In 1908, having learned the coachbuilder’s art in the cradle of Italian automotive design, Eusebio founds Carrozzeria Piemonte and begins to give his dreams the shape of grand touring cars
1908
1908
The factory / 1912 catalogue
The factory / 1912 catalogue
400
DIPENDENTI
WORKFORCE / GARAVINI ARCHIVE
UPHOLSTERY WORKSHOP / GARAVINI ARCHIVE
The upholstery workshop / Garavini archive
400
DIPENDENTI
WORKFORCE / GARAVINI ARCHIVE
UPHOLSTERY WORKSHOP / GARAVINI ARCHIVE
The upholstery workshop / Garavini archive
03 / Geneva · Paris
03 / Geneva · Paris
The dream
comes to life
The dream
comes to life
By 1915, the coachworks is in full swing, with 400 employees and models on display at the most prestigious motor shows, including Geneva and Paris
By 1915, the coachworks is in full swing, with 400 employees and models on display at the most prestigious motor shows, including Geneva and Paris
1915
1915
400
A shared craft.
Four hundred employees
The Garavini workforce on a company outing
04 / Torino → Argentina
04 / Torino → Argentina
Across the ocean
Across the ocean
The Garavini journey crosses borders and reaches Argentina. Its cars bring Turin’s coachbuilding style and craftsmanship across the ocean
The Garavini journey crosses borders and reaches Argentina. Its cars bring Turin’s coachbuilding style and craftsmanship across the ocean
1920
1920
05 / The Italian agencies
05 / The Italian agencies
The dream
gathers pace
The dream
gathers pace
The 1920s bring growing recognition for the coachbuilder’s design and style, in Europe and across the ocean. Attention to detail and the many technical innovations developed by the Turin coachworks earn Garavini a place in many hearts
The 1920s bring growing recognition for the coachbuilder’s design and style, in Europe and across the ocean
Attention to detail and the many technical innovations developed by the Turin coachworks earn Garavini a place in many hearts
From Turin, the journey reaches Milan, Florence and Rome
From Turin, the journey reaches Milan, Florence and Rome
1920s
1920s
06 / Sicily · Targa Florio
06 / Sicily · Targa Florio
The journey
takes to the track
The journey
takes to the track
Elegance is only part of the story. Garavini’s history also makes room for competition: another road on which to carry the craft of Turin coachbuilding
Elegance is only part of the story. Garavini’s history also makes room for competition: another road on which to carry the craft of Turin coachbuilding
1924
1924
Targa Florio / 1924
Lo Baido family photographic archive · Targapedia
Targa Florio / 1924
Lo Baido family photographic archive · Targapedia
07 / Royal houses · Beyond borders
07 / Royal houses · Beyond borders
More than
a car
More than
a car
Garavini finds its way into the lives of European royal families and South American dignitaries, bringing its craftsmanship to models by Bugatti, Isotta Fraschini and Alfa Romeo
Garavini finds its way into the lives of European royal families and South American dignitaries, bringing its craftsmanship to models by Bugatti, Isotta Fraschini and Alfa Romeo
London
Brussels
Stockholm
Addis Ababa
Mumbai
Rio de Janeiro
Buenos Aires
Torino
London
Brussels
Stockholm
Addis Ababa
Mumbai
Rio de Janeiro
Buenos Aires
Torino
08 / Alfa Romeo 6C 1750
08 / Alfa Romeo 6C 1750
Elegance,
made to measure
Elegance,
made to measure
A new chapter in the search for form: the 1932 Alfa Romeo 6C 1750 Turismo
A new chapter in the search for form: the 1932 Alfa Romeo 6C 1750 Turismo
1932
1932
09 / A name that endures
09 / A name that endures
The dream
finds a name
The dream
finds a name
In 1936, a car is born that the world comes to call Topolino. From then on, Garavini crafts its coachwork with the same care given to the great cars of its time
In 1936, a car is born that the world comes to call Topolino. From then on, Garavini crafts its coachwork with the same care given to the great cars of its time
1936
1936
10 / Alfa Romeo 6C 2500
10 / Alfa Romeo 6C 2500
Under
open skies
Under
open skies
The 1943 6C 2500 Turismo Cabriolet carries Garavini’s signature towards a new elegance, open to the landscape
The 1943 6C 2500 Turismo Cabriolet carries Garavini’s signature towards a new elegance, open to the landscape
1943
1943
11 / Rome · The 1950s and 1960s
La Dolce Vita
La Dolce Vita
Meeting · Via Veneto
Meeting · Via Veneto
As Rome’s Dolce Vita takes shape between Via Veneto and Ponte Milvio, a group of friends, artists and enthusiasts comes together in a city where art, society and automobiles intertwine
As Rome’s Dolce Vita takes shape between Via Veneto and Ponte Milvio, a group of friends, artists and enthusiasts comes together in a city where art, society and automobiles intertwine
Coming together · Villa Glori
Coming together · Villa Glori
An Alfa Romeo 6C Garavini accompanies nights out, trips into the countryside and moments spent together
An Alfa Romeo 6C Garavini accompanies nights out, trips into the countryside and moments spent together
Setting off together · Castelli Romani
Setting off together · Castelli Romani
The trips to the Castelli Romani live on in memories of carefree days spent together
The trips to the Castelli Romani live on in memories of carefree days spent together
12 / The return of the Topolino concept
12 / The return of the Topolino concept
Not a beginning.
A return
Not a beginning.
A return
In 2024, Garavini turns to the Topolino once more. A name returns to the road, with a new idea of leisure
In 2024, Garavini turns to the Topolino once more. A name returns to the road, with a new idea of leisure
2024
2024
Topolino concept / 2024
GARAVINI / TORINO
2024
WELCOME BACK,
Topolino
TOPOLINO by GARAVINI CONCEPT / 2024
A NAME RETURNS TO THE ROAD
WELCOME BACK, TOPOLINO
WELCOME BACK
TOPOLINO
WELCOME BACK
13 / From concept to craftsmanship
13 / From concept to craftsmanship
The journey
continues
The journey
continues
Today, the Topolino moves from design to handcrafted production, in limited numbers. Time is once again measured in the care given to each car
Today, the Topolino moves from design to handcrafted production, in limited numbers. Time is once again measured in the care given to each car
TODAY
TODAY
Topolino Concept
Topolino Concept
14 / Tender Living
The art of
being there
The Garavini story unfolds through years, names and forms
With Belvedere, a new chapter opens today: new forms, new places, the same pleasure in savouring time
Tender Living is the thread of this journey, which leads from the road towards the sea
Tender Living
Today
14 / Tender Living
The art of
being there
The Garavini story unfolds through years, names and forms
With Belvedere, a new chapter opens today: new forms, new places, the same pleasure in savouring time
Tender Living is the thread of this journey, which leads from the road towards the sea
Tender Living
Today
